Each year, more than 3 million visitors come to New Braunfels to explore the shopping and recreational activities steeped in German and Hispanic culture and heritage. The city’s strategic location has created opportunities for growth in the global market. New Braunfels is a fun destination, with adventures for every type of visitor. New Braunfels is home to many world-renowned major events, celebrating our heritage for all things fun! In addition to those, we have many notable events throughout the year, making New Braunfels a true year-round destination.